Let us tackle another question first...what is an autoresponder?
Well, as its name suggests, an autoresponder is a service that allows you to send email messages as follow ups to your marketing campaign.
In off-line marketing days, there was the classic '5 No's' process, where it was believed that only 8% of businesses asked for the order five times. With this, 92% of businesses gave up after one, two, three or four forms of communication, such as a mail shot, follow up call or email.
Nowadays, it is the electronic form that has taken preference and an autoresponder service makes the process of multiple follow ups easy. It continues to work for you, even while you sleep.
You've no doubt heard that your list is paramount in an on-line business, and with an opt-in box to gather names and email addresses you can start to build your list of prospects. The autoresponder will then send these prospects a set of preloaded, personalised emails at intervals determined by you, without you even having to switch on your laptop. All you have to do is write any additional follow up e-mails you want, but only once.
Another classic off-line marketing phrase was 'what you can measure, you can manage', and a 3rd party autoresponder allows you to do just that. Any credible on-line 'business in a box' will supply you with a form of autoresponder within their package, and these work well. However, with a 3rd party autoresponder you can set up separate lists with various designs of opt-in boxes and differing sets of emails. You can then run some split testing to determine what works and what doesn't. What's more, when you use the simple javascript, any changes to your opt-in boxes are automatically updated on your site as soon as you save them. Making any alterations a very simple process and you don't have to keep revisiting everywhere you have placed it.
The only downside I can see to a 3rd party autoresponder is that there is another monthly fee to pay for the service. However, if you become an affiliate of the product you have the opportunity of covering your monthly outgoings through your commissions.
Of course the final decision is, as always, yours. All I can say is, if you are planning multiple marketing strategies to build your list of prospects then a 3rd party autoresponder could save you a lot of time and effort.
Internet MarketerWell, as its name suggests, an autoresponder is a service that allows you to send email messages as follow ups to your marketing campaign.
In off-line marketing days, there was the classic '5 No's' process, where it was believed that only 8% of businesses asked for the order five times. With this, 92% of businesses gave up after one, two, three or four forms of communication, such as a mail shot, follow up call or email.
Nowadays, it is the electronic form that has taken preference and an autoresponder service makes the process of multiple follow ups easy. It continues to work for you, even while you sleep.
You've no doubt heard that your list is paramount in an on-line business, and with an opt-in box to gather names and email addresses you can start to build your list of prospects. The autoresponder will then send these prospects a set of preloaded, personalised emails at intervals determined by you, without you even having to switch on your laptop. All you have to do is write any additional follow up e-mails you want, but only once.
Another classic off-line marketing phrase was 'what you can measure, you can manage', and a 3rd party autoresponder allows you to do just that. Any credible on-line 'business in a box' will supply you with a form of autoresponder within their package, and these work well. However, with a 3rd party autoresponder you can set up separate lists with various designs of opt-in boxes and differing sets of emails. You can then run some split testing to determine what works and what doesn't. What's more, when you use the simple javascript, any changes to your opt-in boxes are automatically updated on your site as soon as you save them. Making any alterations a very simple process and you don't have to keep revisiting everywhere you have placed it.
The only downside I can see to a 3rd party autoresponder is that there is another monthly fee to pay for the service. However, if you become an affiliate of the product you have the opportunity of covering your monthly outgoings through your commissions.
Of course the final decision is, as always, yours. All I can say is, if you are planning multiple marketing strategies to build your list of prospects then a 3rd party autoresponder could save you a lot of time and effort.
I found YourNetBiz a business in a box and The Six Figure Mentors. YourNetBiz provides you with an easy way of setting up your own internet marketing business at a fraction of the cost of going it alone. What's more, it provides you with websites, backroom sales support, training and all the tools you will need. Combine this with the additional resources, training and assistance from The Six Figure Mentors and you're sure to have everything you need to become a successful Internet Marketer.
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