7 Reasons For Adding Video To Website

Adding video to website could take your business to a whole new level. There are many ways to use video online to boost your business and interact with your customers. The aim of this article is to give you a few ideas on how you can do just that.

1. Customer Testimonials Written testimonials are okay, but video testimonial are even better. It's much more believable when a potential customer, see and hear someone speaks highly, of your product's and service's.
2. Case Study Again why just have a plain written case study, which can be tiresome to read. Instead why not interview your case study on camera, about how your product or service benefited them and solved their problem.
3. Product & Service Presentation  Add a video to your website, presenting how a particular benefit from your product or service, helped one of your clients solved a certain problem they had. This is especially good if you offer a benefit that your competitors don't.
4. Product Demonstrations  If you can demonstrate the features and benefits of your product in a video, then you should. Again this is really good if you have something special to show, that your competitors don't have. Also it makes it easier for your customers to buy, when they have seen your product in action.
5. Advertising  If you run ads on your website? Why not allow your sponsors to put video ads on your site, instead of plain boring text ads. You could charge more for video ads, and they are most likely to draw more attention. So your sponsors will be happy too.
6. Employee Communications  When you have something important to say to your employees, like; the announcement of a new product, service or a new feature. It can be very difficult to express the importance with a written memo, but with a video you can really express your feelings and get your message across.
7. Staff Training  Adding video to website to train your staff is an excellent use of web video. It saves time and money because there is no need for a conference room, or having all your staff travel to one location. You can also set up a forum so you staff can interact and give feedback on the training.

Those are just 7 ways to use video on your website, I'm sure if you use your imagination, you can come up with a few more creative ways to put video to work on your site and in your business.

How to Get Famous on YouTube

Who hasn't heard about YouTube? From a popular video-sharing website in the Internet to a worldwide phenomenon, YouTube has grown to become an avenue for superstar wannabes to showcase their talents and to be seen all over the world. Decades before the era of information and the explosion of social media platforms, avant-garde painter, filmmaker and socialite Andy Warhol once made a vague reference about the emergence of the phenomenon- the likes of YouTube- when he said that in the future, everyone will be world-famous for 15 minutes.

Only, what others wrote off as a flash in the pan or short-lived fame grew to become a formidable competitor of television networks. Now, if there's a place where you can be famous without the hassles of getting an agent or enduring the long lines at auditions, it's definitely YouTube.

Of course, aside from having what it takes to be a YouTube star, equipment is essential to online superstardom. You will need a computer, a camera with video recording capabilities, an internet connection, and video editing software. When you have all these in check it's time to create a YouTube profile, or channel as they're better known.

Before taking the plunge, you have to know first what kind of videos you are going to post and if the idea will work for you (and be sustainable for ongoing, regular videos). Browse through YouTube for the most-viewed videos or the videos with the most subscribers. By doing this, you will get a good perspective of the kind of content and videos the audiences dig. One of the most popular videos in YouTube are parodies, so that could be a good thing to try, although not as easy as vlogs for example, or other less complicated ideas. Try to imagine yourself in your audience's shoes and ask yourself what would you want to see in YouTube and what would entertain you.

After planning what to post on your YouTube account, proceed with the video-making. Record, edit and upload. It would be a good idea to make two to three videos for starters, and then over the course of your first month, have at least 10 videos in your profile. You need to have some good videos ready in your channel to generate and build up interest and engagement. Another thing to remember is to make your video thumbnail as entertaining as possible. Some people only look at the thumbnails, and if they don't like it, chances are your videos will be left unnoticed. Until you are a YouTube Partner you can't create your own thumbnail, but you can choose from 3 different images that YouTube takes from the uploaded video.

These are just the initial steps. If you really want to be famous in YouTube, you will have to continue to upload similar content on a regular basis. Remember, to maintain a steady stream of audiences, you should keep them entertained and they should know to expect more of the same. Make follow-up videos and thank viewers for their comments and let them know what you'll have coming up. You can also search YouTube for someone whose video is already widely circulating in the Web and attach one of your videos as a response to that person's video. It may sound like a lot of work, but it's a fun process and if you stick to it, it really will pay off!

How to Make a Video for YouTube

Even though there are many video sharing sites out there, YouTube has been and remains the most visited and the best known of them. Over the years, it grew to be the place where people from all over the Globe share their videos with friends and strangers, and the amount of traffic that this site gets every day is staggering.

"How to make a video for YouTube" - this is one of the most frequently asked questions and in this article, I will show you a few methods that you can use to record a video with the help of gadgets that you already own or tools that are either free or inexpensive.

The way you record a video, depends on the kind of video you want to make on a first place - if you want to show the whole World just how cute your pet is, then you are definitely going to need a camcorder, digital camera, or a webcam. Many users are not aware that the majority of the digital cameras today are capable of recording movies. Keep in mind that if you own an older model, the movies that your compact digital camera records might not be of the best quality, but some of the latest and not necessarily overly expensive models come with HD recording mode, which gives you a superb quality.

Your second option to make a video for YouTube is using still images: with the help of Windows Live Movie Maker, you can create a great video in a matter of minutes. The program is free, easy to use, and probably already installed on your computer and it allows you to use your photos, add music, and comes with some great movie effects that will help you create a semi-professional looking video. Using online services like Flixtime and Animoto, you can easily make a video online as well and use your own pictures or footage, as well as some excellent background music that both sites offer.

When you make a video for YouTube, you would want to use a video file format that gives you smaller file size, as this will greatly reduce your uploading time - if you create your video and it ends up to be a massive AVI file, do not despair as you can easily convert it into another video file format. A number of video conversion tools can be downloaded and even though some of them are paid, there are plenty of free ones as well. Reduce the size of your video file, upload it to YouTube, and once it is live, email the link to all your friends!

SEO Tips to Draw Traffic

Search Engine Optimization is a procedure engaged to get first-rate traffic towards your website. This technique will help to augment the position of the website in the search engines. When a website is indexed to the peak during the search results, the page becomes accessible to a large number of visitors. This will gradually increase the traffic towards a particular website. The online presence of a company is established with this method. The image of the company is upheld by setting up an online presence for the website.

Several techniques can be engaged to encourage the popularity of the web pages over the internet. The software used for crawling and indexing look for the proper and the most appropriate contents. Contents are the masters in Website Optimization. Webpage contents have to be accurate and relevant in order to optimize the web page. Web page optimization is purely based on contents, so the more relevant and attractive wordings you include in your article the more you can grab the traffic to your website. Formatted contents are given more value. Simply scribbling something does not attract the users. Instead you need to write contents and title in such a way that the users get attracted towards the web page.

Title tag is also very important for the content you create. The title comes under the Head tag. The title indicates the beginning of the content in your web page. Relevant and applicable keywords also contribute to the top indexing of the webpage. When your webpage get lifted up to the first few pages of the search results during the search, it will gradually augment the page ranking of the webpage. Page rank determines the quality of the webpage and its content. From this it will clear to you that, every minute aspects matter in the optimization procedure. Starting from the keywords to the back links. Search Engine optimization is not as simple as drinking a cup of tea. Your website will only get optimized after a diminutive hard work.