7 Reasons For Adding Video To Website

Adding video to website could take your business to a whole new level. There are many ways to use video online to boost your business and interact with your customers. The aim of this article is to give you a few ideas on how you can do just that.

1. Customer Testimonials Written testimonials are okay, but video testimonial are even better. It's much more believable when a potential customer, see and hear someone speaks highly, of your product's and service's.
2. Case Study Again why just have a plain written case study, which can be tiresome to read. Instead why not interview your case study on camera, about how your product or service benefited them and solved their problem.
3. Product & Service Presentation  Add a video to your website, presenting how a particular benefit from your product or service, helped one of your clients solved a certain problem they had. This is especially good if you offer a benefit that your competitors don't.
4. Product Demonstrations  If you can demonstrate the features and benefits of your product in a video, then you should. Again this is really good if you have something special to show, that your competitors don't have. Also it makes it easier for your customers to buy, when they have seen your product in action.
5. Advertising  If you run ads on your website? Why not allow your sponsors to put video ads on your site, instead of plain boring text ads. You could charge more for video ads, and they are most likely to draw more attention. So your sponsors will be happy too.
6. Employee Communications  When you have something important to say to your employees, like; the announcement of a new product, service or a new feature. It can be very difficult to express the importance with a written memo, but with a video you can really express your feelings and get your message across.
7. Staff Training  Adding video to website to train your staff is an excellent use of web video. It saves time and money because there is no need for a conference room, or having all your staff travel to one location. You can also set up a forum so you staff can interact and give feedback on the training.

Those are just 7 ways to use video on your website, I'm sure if you use your imagination, you can come up with a few more creative ways to put video to work on your site and in your business.