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Video Marketing Strategy

Saturday, October 16, 2010

We all recognize that there is not a more dramatic way to connect with your would-be customers than to talk with them eyeball to eyeball. Since, that is not always feasible, especially with internet business, a video can do that job for you.

Video is incredibly personal, and at the same time engaging. Video marketing is the best way to hold your customers attention. Video is a fresh and hot type of subject material, yielding highly competitive results in terms of search engine optimisation.

Here, We go over a 3-step course to start up with creating an uncomplicated video internet marketing strategy, which may greatly help you to build your business.

Step 1 - HOW TO GET VIDEOS ON YOUR WEBSITE
You have two choices to get video on your Web site: host the video yourself or choose a 3rd party to make it happen for you.
It is recommended to select a 3rd party to host your video, as hosting yourself involves lots of technological resources at your fingertips.
For deciding on 3rd party platform, options are wide open: you can select from YouTube, Fligz, and Brightcove, etc.

Step 2 - DEFINING THE VIDEO MARKETING STRATEGY
Now that, you've decided ways to get video on your site, the second step would be to choose if you would like to host the video on your websites, the video-sharing web pages or both.
We all know that sites like YouTube, DailyMotion etc get a lot of traffic, so posting your videos on those web sites means a lot of coverage. But there are disadvantages too; the video clips are viewed on their web-site, not yours.
What you can do is to put mini videos on sharing web-sites and detailed ones in your Web site. This would inspire users to come to your web page and view the video in its entirety.

Step 3 - OPTIMIZING
There are a number of ways to optimise your video online marketing strategy.
Showcase your brand through the video; give significant names to your video files for better search engine marketing; put captions to your videos and create engaging content.

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