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Easy Ways To Optimize Your Site For SEO

Saturday, October 16, 2010

Are you losing your mind and pulling your hair out trying to crack the code of search engine optimization? Look, I have been there so let me enlighten you on a few easy techniques I have picked up along the way to help you get more traffic and make more sales through your websites and web 2.0 properties.
Fist off there is no magic formula to SEO no matter what guru says so nor is it a complicated process expressed by so-called SEO experts. Basically it comes down to common sense on how things work on the technical side of things online.

First off is keywords. If you are driving traffic to your websites via keywords you ought to know how to utilize them to the max for best case scenario. Using the keyword in your domain, description, title, and tags is very important but do not over use them in the body of text. One time in bold is enough and have your main keyword supported by other keywords in your text but most importantly write naturally using slang and proper language associated with your topic. There are SEO tools to help point this out if you are using a blogging platform in case your eyes miss it.

Next is competition. can you compete against a giant keyword term? You could but it will take a very long time to catch up, so best stick with things you can compete with. Usually staying under 100,000 competing pages is key to ranking on the first page. Look at your competition and take note of their domain age, page rank, and backlinks. This will determine what it will take and how long it will take to out rank them.
And then there is backlinks. This is a very important step to insuring you rank in the top 10 or even #1! It is not how many backlinks you have but where they are coming from. An example: 25 links from PR5 to PR9 sites will outrank 10,000 links from junk low page rank sites, period. I should also point out that these links should be relevant to your niche. If you have a site on "SEO" then most of your links coming in should be from SEO type sites and not "basket weaving" for instance. This way you can easily become untouchable in the rankings.

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