Everyone wants their site to be on the first page of the search engine results, and that takes a strong search engine optimization strategy. The increase in traffic that comes from high search engine ratings can be the deciding factor in whether your business becomes highly successful. Here, we'll discuss some of the best search engine optimization strategies and how you can implement them on your site.
On-Page Optimization
On-page optimization is one of the oldest search engine optimization strategies. It has also become one of the least effective strategies we'll discuss. There was a time when this made an enormous difference in your site's ranking. These days, perhaps 15% of your Page Rank and total search engine ranking can be attributed to on-page optimization. However, a failure to use on-page optimization can hurt your rankings.
Keyword optimization, deep navigation, the use of alt tags on images, seo-friendly links, title tags and seo-friendly code are all examples of on-page optimization.
Using Article Marketing
Another time-tested and highly effective search engine optimization strategy is article marketing. In this method, you will publish articles that focus on a single keyword, and provide a link to your website. Then, you submit these pieces to article directories, where they will be free for others to use in exchange for the link-back.
These links back to your site are picked up by the search engines. It's important to realize that article marketing must be an ongoing endeavor. If the links are to have significant SEO value, you will need to continue to publish articles as time goes on.
Trusted Site Back Links
While you can get back links through article marketing, you can get even better back links from what are known as trusted sites. The sites that Google considers authoritative are trusted sites. For instance, all .edu and .gov domains are trusted sites. Major forums and information resources, as well as high level directories such as DMOZ and Yahoo! are also considered trusted sites.
Practicing Link Baiting
When you post high quality content that many people wish to share, this is the search engine optimization strategy known as link baiting. For instance, if you run a cooking site, you could write an article about the Top 100 Meals for Under $5. Writing such an article can be time-consuming, but, you would establish yourself as an authority in your niche, and get noticed by many other websites.
Marketing with Social Media
Social media is the new big thing in marketing, even though many marketers use it poorly. The idea is that you will establish your business as an authority and build name and brand recognition using such sites as Twitter, FaceBook and LinkedIn. This requires daily, constant, valuable content that your readers will enjoy.
Using Viral Marketing
In a manner similar to link baiting and social media marketing, viral marketing focuses on drawing visitors to you. It is hard to measure the effects of viral marketing as a search engine optimization strategy, but, it can be among the most useful strategies. Some viral marketing campaign ideas include distributing free reports, posting YouTube videos, giving away software and building squeeze pages.
There is no single magic bullet tactic that is going to catapult your site from no-name to page one on the search engine results. You need to use as many of these strategies as you can, together, if you want to take advantage of the free traffic that is available. You need to develop a long-range, explicit plan for how you want to get your site to the top of the search engines. You will only see the free traffic that is your goal when you utilize multiple strategies, test your results, and adjust when needed.
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